DMARC

How to Easily Meet DMARC Standards

July 09, 202416 min read

Meeting DMARC standards is essential for businesses and organizations to ensure that their emails are not marked as spam or phishing attempts. DMARC, which stands for Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol that enables email receivers to verify that incoming messages are from the domain they claim to be from. This helps to prevent email spoofing and impersonation.

Implementing DMARC can seem like a daunting task, but with easy action steps, businesses and organizations can meet DMARC standards and improve their email security. DMARC is designed to work alongside other email authentication protocols such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to provide a comprehensive email security solution. By implementing DMARC, businesses can protect their customers from phishing attacks and improve their email deliverability rates.

In this article, we will discuss easy action steps that businesses and organizations can take to meet DMARC standards. We will cover the basics of DMARC, how it works with other email authentication protocols, and provide step-by-step instructions for implementing DMARC. By following these easy action steps, businesses can improve their email security and ensure that their emails are delivered to their customers' inboxes.

Understanding DMARC and Its Importance

What Is DMARC?

DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It is an email authentication protocol that allows domain owners to protect their email domain from unauthorized use, such as phishing and spoofing, by providing a mechanism for email receivers to verify that incoming messages are legitimate. DMARC is built on top of two other email authentication protocols, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail).

The Role of DMARC in Email Security

DMARC plays a crucial role in email security by providing a way for domain owners to specify how receivers should handle emails that fail authentication checks. With DMARC, domain owners can publish a policy in the Domain Name System (DNS) that specifies whether receivers should reject, quarantine, or deliver the email. This policy instructs receivers to take appropriate actions based on the level of confidence they have in the authenticity of the email.

DMARC is particularly effective against phishing and spoofing attacks, which are among the most common types of email-based attacks. Phishing attacks involve sending fraudulent emails that appear to come from a legitimate source, such as a bank or an e-commerce site, in an attempt to trick the recipient into revealing sensitive information. Spoofing attacks involve forging the sender's email address to make it appear as if the email is coming from a trusted source. DMARC helps prevent these types of attacks by allowing domain owners to specify which emails are legitimate and which are not.

Benefits of Implementing DMARC

Implementing DMARC provides several benefits for domain owners. First and foremost, it helps protect the domain from unauthorized use, which can damage the domain's reputation and lead to lost business. Additionally, DMARC provides valuable feedback to domain owners about how their email is being handled by receivers. This feedback can help domain owners identify and address issues with their email infrastructure, such as misconfigured email servers or unauthorized use of their domain.

Furthermore, DMARC can help improve email deliverability by reducing the likelihood that legitimate email will be marked as spam or rejected by receivers. This is because DMARC provides a mechanism for email receivers to verify the authenticity of incoming messages, which can increase their confidence in the legitimacy of the email and reduce the likelihood that it will be flagged as suspicious.

Overall, implementing DMARC is an important step in improving email security and protecting against phishing and spoofing attacks. By specifying how receivers should handle emails that fail authentication checks, domain owners can help ensure that their email is being handled appropriately and reduce the risk of unauthorized use of their domain.

Prerequisites for DMARC Implementation

Before implementing DMARC, there are a few prerequisites that must be met. DMARC builds upon existing email authentication methods, such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), so it is important to have these set up correctly before moving forward with DMARC implementation.

Setting Up SPF Records

SPF is an email authentication method that allows the owner of a domain to specify which mail servers are authorized to send email for that domain. To set up SPF records, the domain owner needs to create a DNS TXT record that lists the authorized mail servers for the domain. This record should be added to the DNS records for the domain.

To ensure that the SPF record is set up correctly, the domain owner should verify that the record is syntactically correct and that all authorized mail servers are listed. The SPF record should also be published in the DNS records for the domain.

Configuring DKIM

DKIM is another email authentication method that allows the owner of a domain to associate a domain name with an email message, thus verifying the message's authenticity. To set up DKIM, the domain owner needs to generate a public/private key pair and publish the public key in a DNS TXT record for the domain.

The private key is used to sign outgoing email messages, while the public key is used to verify the signature on incoming messages. It is important to ensure that the private key is kept secure and that the public key is published correctly in the DNS records for the domain.

Once SPF and DKIM are set up correctly, the domain owner can move on to implementing DMARC. The DMARC record should be added to the DNS records for the domain and should specify the policy for handling email messages that fail SPF and DKIM checks.

By setting up SPF and DKIM correctly and implementing DMARC, domain owners can improve the security and authenticity of their email messages and help prevent email fraud and phishing attacks.

Creating Your DMARC Record

To meet DMARC standards, you need to set up and publish a DMARC record in your DNS. This record is a simple TXT record that contains DMARC tags and their values. Here are the steps to create your DMARC record:

Understanding DMARC Tags and Their Values

Before writing your DMARC TXT record, you need to understand the DMARC tags and their values. Here are some of the most important tags and their values:

  • v: This tag specifies the DMARC version number. The current version is v=DMARC1.

  • p: This tag specifies the policy for handling messages that fail DMARC checks. The possible values are none, quarantine, and reject.

  • rua: This tag specifies the email address(es) to which DMARC aggregate reports should be sent.

  • ruf: This tag specifies the email address(es) to which DMARC forensic reports should be sent.

  • sp: This tag specifies the policy for handling messages that fail SPF checks. The possible values are none, quarantine, and reject.

  • adkim: This tag specifies the alignment mode for DKIM signatures. The possible values are r (relaxed) and s (strict).

  • aspf: This tag specifies the alignment mode for SPF checks. The possible values are r (relaxed) and s (strict).

Writing the DMARC TXT Record

Once you understand the DMARC tags and their values, you can write your DMARC TXT record. Here's an example of a DMARC TXT record:

v=DMARC1; p=reject; rua=mailto:[email protected]; ruf=mailto:[email protected]; sp=reject; adkim=r; aspf=r;


In this example, the DMARC policy is set to reject, which means that messages that fail DMARC checks will be rejected. The rua and ruf tags specify the email address(es) to which DMARC reports should be sent. The sp, adkim, and aspf tags specify the policy for handling messages that fail SPF checks and the alignment mode for DKIM signatures and SPF checks.

Once you have written your DMARC TXT record, you can publish it in your DNS. The exact steps to publish your DMARC record will depend on your DNS provider. Some DNS providers have a web interface that allows you to add TXT records, while others require you to use a command-line interface or a third-party tool.

Publishing Your DMARC Record

To publish a DMARC record, you need to add it to your DNS records. This process involves two main steps: adding the record to your DNS and verifying the DMARC record.

Adding the Record to Your DNS

To add the DMARC record to your DNS, you need to create a TXT record with the DMARC policy information. You can use a DMARC record generator tool to create a DMARC record for your domain. Once you have generated the DMARC record, you need to publish it in your DNS records.

To do this, you need to log in to your DNS provider and add a new TXT record with the DMARC policy information. The TXT record should have a name of "_dmarc" and the value should be the DMARC policy information.

Verifying the DMARC Record

After adding the DMARC record to your DNS, you need to verify it to ensure that it is published correctly. You can use a DMARC check tool to verify your DMARC record. The DMARC check tool will check if your DMARC record is valid and published correctly in your DNS.

If the DMARC check tool shows that your DMARC record is published correctly, you can be confident that your DMARC policy is in effect. If the DMARC check tool shows that your DMARC record is not published correctly, you need to go back to your DNS provider and check if the TXT record is added correctly.

In conclusion, publishing your DMARC record involves adding the record to your DNS and verifying it. By following the above steps, you can ensure that your DMARC policy is in effect and your email domain is protected from email spoofing and phishing attacks.

Establishing DMARC Policies

Once you have published your DMARC record, you need to establish a DMARC policy. This policy will determine how your email receivers should handle emails that fail the DMARC check. There are three policies available: None, Quarantine, and Reject.

Choosing the Right Policy: None, Quarantine, or Reject

The p parameter in the DMARC record specifies the policy to be used. If you set p=none, it means that you are only monitoring and receiving reports, but not taking any action on emails that fail the DMARC check. This is a good starting point to get visibility into your email ecosystem and to understand how your legitimate and fraudulent emails are being handled.

If you set p=quarantine, it means that emails that fail the DMARC check will be placed in the spam or junk folder. This policy is recommended if you are confident in your email authentication setup and want to start taking action on fraudulent emails.

If you set p=reject, it means that emails that fail the DMARC check will be rejected outright. This policy is the most secure, but it should be implemented carefully. Before setting this policy, make sure that you have a good understanding of your email ecosystem and that all legitimate email sources are properly authenticated.

Adjusting the Policy for Your Domain

Once you have chosen the right policy, you can adjust it to fit your domain's needs. For example, you can set a percentage threshold with the pct parameter to gradually enforce the policy. This is useful if you want to gradually enforce the policy to avoid false positives.

You can also use the rua and ruf parameters to receive DMARC reports. The rua parameter specifies the email address to receive aggregate reports, while the ruf parameter specifies the email address to receive forensic reports.

In summary, establishing a DMARC policy is an important step in securing your email ecosystem. By choosing the right policy and adjusting it to fit your domain's needs, you can protect your domain from email spoofing and phishing attacks.

Analyzing and Interpreting DMARC Reports

DMARC reports provide valuable information about the emails sent from a domain and enable organizations to monitor their domain usage in email communications and take action to protect it. Analyzing and interpreting DMARC reports is an essential step towards meeting DMARC standards. This section will provide a brief overview of how to analyze and interpret DMARC reports.

Understanding Aggregate Reports

Aggregate reports are the primary source of information for DMARC analysis. These reports provide a summary of the email traffic for a domain and indicate whether the messages are aligned with the DMARC policy. The aggregate reports include the following information:

  • Message count: The total number of emails sent from the domain.

  • Disposition: The DMARC policy action taken by the receiving server.

  • DKIM alignment: Indicates whether the DKIM signature is aligned with the domain in the From header.

  • SPF alignment: Indicates whether the IP address of the sending server is authorized to send mail from the domain.

  • Authentication results: Indicates whether the email passed or failed DMARC authentication checks.

By analyzing the aggregate reports, organizations can determine whether their DMARC policy is being enforced and take appropriate action to improve it.

Handling Forensic Reports

Forensic reports provide detailed information about individual email messages that failed DMARC authentication checks. These reports include the following information:

  • Message header: The complete email message header.

  • Authentication results: Indicates whether the email passed or failed DMARC authentication checks.

  • DKIM signature: The DKIM signature for the email message.

  • SPF results: The SPF results for the email message.

  • Message body: The complete email message body.

Forensic reports are useful for identifying the source of DMARC failures and taking corrective action to prevent future failures.

In conclusion, analyzing and interpreting DMARC reports is an essential step towards meeting DMARC standards. By monitoring DMARC reports, organizations can ensure that their email communications are secure and protect their domain from phishing and spoofing attacks.

Maintaining and Troubleshooting DMARC Standards

Regular DMARC Check and Maintenance

To maintain DMARC compliance and ensure that your email authentication methods are effective in preventing unauthorized emails from being delivered, it is crucial to perform regular DMARC checks and maintenance. This includes regularly monitoring your DMARC reports, analyzing authentication reporting, and making necessary adjustments to your DMARC deployment.

By performing regular DMARC checks, you can identify and troubleshoot DMARC failures, false positives, and other common DMARC issues. It is recommended to check your DMARC policy at least once a month to ensure that it is still effective in preventing email fraud.

Troubleshooting Common DMARC Standards Issues

Despite your best efforts, you may encounter common DMARC issues that can hinder your email authentication efforts. Here are a few common DMARC issues and their solutions:

  • SPF Records Not Set Up Correctly: If your SPF records are not set up correctly, it can cause DMARC authentication issues. Ensure that your SPF records are correctly set up by following the SPF record syntax and best practices.

  • DKIM Keys Not Aligned: If your DKIM keys are not aligned, it can cause DMARC authentication issues. Ensure that your DKIM keys are correctly aligned by following the DKIM key alignment best practices.

  • DMARC Policy Set to None: If your DMARC policy is set to "none," it means that you are not enforcing DMARC authentication. Change your DMARC policy to "quarantine" or "reject" to enforce DMARC authentication.

  • Missing or Incorrect DMARC Records: Missing or incorrect DMARC records can cause DMARC authentication issues. Ensure that your DMARC records are correctly set up by following the DMARC record syntax and best practices.

By troubleshooting these common DMARC issues, you can maintain DMARC compliance and ensure that your email authentication methods are effective in preventing unauthorized emails from being delivered.

Enhancing Email Deliverability With DMARC

DMARC or Domain-based Message Authentication, Reporting, and Conformance is a protocol that can help improve email deliverability and protect your domain from email spoofing and phishing attacks. By implementing DMARC, you can ensure that your emails are authenticated, and recipients can trust that they are coming from a legitimate source.

Improving Domain Reputation

One of the main benefits of DMARC is that it can help improve your domain reputation, which is a critical factor in email deliverability. When you send emails, your domain reputation is evaluated by mailbox providers based on a variety of factors, including spam complaints, bounce rates, and engagement rates. If your domain reputation is low, your emails may end up in the spam folder or get blocked altogether.

DMARC standards can help improve your domain reputation by providing mailbox providers with a clear indication of which emails are authorized to be sent from your domain. This can help reduce the likelihood of your emails being marked as spam or phishing attempts. By improving your domain reputation, you can increase the chances of your emails reaching your intended recipients' inboxes.

Mitigating the Impact of False Positives

One potential challenge of implementing DMARC standards is the risk of false positives. False positives occur when legitimate emails are incorrectly flagged as spam or phishing attempts. This can happen if the DMARC policy is set too strict or if there are issues with the email authentication process.

To mitigate the impact of false positives, it is essential to monitor your DMARC reports regularly. DMARC reports provide detailed information about the emails that have been sent from your domain and how they have been authenticated. By reviewing these reports, you can identify any issues with the email authentication process and adjust your DMARC policy accordingly.

In addition, it is also important to work with your email service provider to ensure that your emails are properly authenticated. This may involve configuring DKIM and SPF records correctly and working with your email service provider to resolve any issues related to email authentication.

Overall, DMARC standards can be effective ways to enhance email deliverability and protect your domain from email spoofing and phishing attacks. By improving your domain reputation and mitigating the impact of false positives, you can increase the chances of your emails reaching your intended recipients' inboxes.

Advanced DMARC Strategies

Implementing Subdomain Policies

One of the advanced DMARC strategies is implementing subdomain policies. This strategy involves setting up DMARC policies for subdomains that are used for legitimate sending. By doing so, legitimate senders can authenticate their emails and prevent them from being rejected or marked as spam.

Subdomain policies can be set up by creating a separate DMARC record for each subdomain. The DMARC record for the subdomain should be set to "p=none" to start with, and then gradually move to "p=quarantine" and "p=reject" as the subdomain's email authentication improves.

Leveraging DMARC Standards for Business Email Solutions

Another advanced DMARC strategy is leveraging DMARC for business email solutions. Business email compromise (BEC) is a growing threat, and DMARC can help prevent it. DMARC can be used to authenticate emails sent from Microsoft 365 or other email service providers.

By setting up DMARC policies for business email solutions, organizations can prevent unauthorized senders from sending emails on their behalf. This can help prevent BEC attacks, which can be costly and damaging to a company's reputation.

In conclusion, implementing subdomain policies and leveragingDMARC for business email solutions are two advanced DMARC strategies that can help organizations meet DMARC standards. By following these strategies, organizations can prevent email fraud and improve the deliverability of their legitimate emails.

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