It’s time to rock your ads…
ACCESS the ON-DEMAND course style at your convenience and on your time frame!
Actionable AMS Ads Workshop with TWO USA Today Bestselling Authors!
One class. Two professionals. Learn from the best!
Indies with YEARS of writing and marketing experience, including pen names, Kindle Unlimited, wide distribution, and more.
We have it all!
What you'll get!
*Weekly checklists, tip sheets, and homework
*Access to two authors with two perspectives
*Understanding of the AMS Ads data
*A solid foundation upon which to build your ads
*How to calculate ROI and read-through
*Step-by-step guidance from beginning to end
Build your ads with us, step by step, and collect data to analyze with us during this intensive workshop. We’re going to put you through your paces so bring your get-it-done attitude.
Is this course for you?
- Have you been frustrated with AMS ads?
- Wish you knew what it all meant?
- Want your income to go up, but you’re just not sure how to make it happen?
- Desperate to reach new readers?
- Willing to try, to experiment, to learn, but you don’t want to pay $800 for a course?
- Have you created ads and then turned them OFF because you weren’t sure they were doing anything?
- Want to take your business to the next level?
- Interested in knowing more about how to SELL MORE BOOKS – and not just new releases. Backlist, front list, side list, and any other list you can come up with?
Leave empowered to take on AMS ads, see results, and manage your data to make informed decisions so you can take your income – and your career – to the next level!
What you can expect!
Elana and Bonnie bring it by being organized, prepared, willing to answer questions, open TO experiments, and if we don’t have the answer, we’ll do our best to find it.
AMS Ads Course Overview:
Welcome Information (to be completed before Week 1 starts):
Access to the Welcome information via videos, printables, tip sheets, and more immediately on entrance to the account which covers:
How to set up AMS account
How to set up Readerlinks (or BookReports or Spreadsheets)
How to establish your baseline
How to use the spreadsheets for reporting/analyzing
Make sure your product page is ready for ads
Cover to market, easy to read in thumbnail
Blurb
Author bio videos
Homework
Week 1 – What are AMS ads and how do I set one up?
Monday
What to expect from the course
Task Sheet
Threads to ask questions
How to build a Sponsored Product Ads
How to name your ads
Bids
Daily budgets
Wednesday
How to build keywords
Very extensive – plan for this
What is good copy?
Friday
Feedback/follow up/questions/discussion thread
Homework
Week 2 – DATA COLLECTION AND ANALYSIS
Collecting data – the how, the why, the what now?
Monday
Conversion rates
Wednesday
Setting your Marketing budget
Collect the impression, purchase and read through data
Tracking income
Comparing income and spend
Friday
Homework
Week 3 – AD MANAGEMENT AND TWEAKING
Monday
Drilling down on keywords
Bids – when to increase, when to pause on specific keywords
What not to do
Wednesday
Continually testing
Data FROM long-running ads
When to pause/terminate/reevaluate entire campaigns
Friday
Homework
Prestozon Setup and Automation
Questions / Discussion
Week 4 – MAKING THEM WORK IN DIFFERENT SITUATIONS – RUNNING CONTINUOUSLY, FOR LAUNCH, PROMOTIONS, BACKLIST AND MORE!
Monday
Price points / series starters / backmatter / read through
Wednesday
How to capitalize off AMS ads during launch
How to capitalize off AMS ads during promotions (99cent sales)
How to capitalize off your backlist using AMS ads
How to capitalize off boxed sets using AMS ads
How to capitalize off freebies using AMS ads
Testing
Increasing conversion
Friday
PDI ads –
How to set up
Good practice
Good bids
Data Evaluation
Wrap up
Cost: $349
ON DEMAND
SIGN UP NOW to get immediate access to the workshop your friends are talking about.
Bring your A-game to take your writing career to the next level!
A USA Today bestselling author, Elana writes young adult and adult contemporary romance. She lives in Utah, where she teaches elementary school, taxis her daughter to dance several times a week, and eats a lot of peanut butter M&Ms while writing. Elana also writes under the pen name Liz Isaacson, where she’s achieved multiple #1 bestsellers on Amazon, Nook, and she hit the USA Today bestseller list as a solo author/title. Elana has been teaching professionally for 18 years and has been a regular speaker and teacher at conferences nationwide since 2009. Find out more at www.elanajohnson.com or www.lizisaacson.com.
Bonnie leads Finding Your Indie where she’s taught online courses to hundreds of authors in areas of business planning, newsletter management, drip campaigns, media kits, and more. Multiple conferences and teaching for local chapters has given her the in-person edge. She also does consult work as well as newsletter management through MyAuthorNews.com. For fun, she teaches others how to be virtual assistants.