Find Readers Where They Shop: An AMS Ads Workshop

It's time to rock your ads...

ACCESS the ON-DEMAND course style at your convenience and on your time frame!

Actionable AMS Ads Workshop with TWO USA Today Bestselling Authors!

One class. Two professionals. Learn from the best!

Indies with YEARS of writing and marketing experience, including pen names, Kindle Unlimited, wide distribution, and more.

We have it all!

What you'll get!

*Weekly checklists, tip sheets, and homework
*Access to two authors with two perspectives

*Understanding of the AMS Ads data

*A solid foundation upon which to build your ads

*How to calculate ROI and read-through

*Step-by-step guidance from beginning to end

 

 

Build your ads with us, step by step, and collect data to analyze with us during this intensive workshop. We're going to put you through your paces so bring your get-it-done attitude.

 

 

Is this course for you?

  • Have you been frustrated with AMS ads?
  • Wish you knew what it all meant?
  • Want your income to go up, but you're just not sure how to make it happen?
  • Desperate to reach new readers?
  • Willing to try, to experiment, to learn, but you don't want to pay $800 for a course?
  • Have you created ads and then turned them OFF because you weren't sure they were doing anything?
  • Want to take your business to the next level?
  • Interested in knowing  more about how to SELL MORE BOOKS - and not just new releases. Backlist, front list,  side list, and any other list you can come up with?

Leave empowered to take on AMS ads, see results, and manage your data to make informed decisions so you can take your income - and your career - to the next level!

What you can expect!

Elana and Bonnie bring it by being organized, prepared, willing to answer questions, open TO experiments, and if we don’t have the answer, we’ll do our best to find it.

AMS Ads Course Overview:

Welcome Information (to be completed before Week 1 starts):

Access to the Welcome information via videos, printables, tip sheets, and more immediately on entrance to the account which covers:

How to set up AMS account

How to set up Readerlinks (or BookReports or Spreadsheets)

How to establish your baseline

How to use the spreadsheets for reporting/analyzing

Make sure your product page is ready for ads

Cover to market, easy to read in thumbnail

Blurb

Author bio videos

Homework

Week 1 – What are AMS ads and how do I set one up?

Monday

What to expect from the course

Task Sheet

Threads to ask questions

How to build a Sponsored Product Ads

How to name your ads

Bids

Daily budgets

Wednesday

How to build keywords

Very extensive – plan for this

What is good copy?

Friday

Feedback/follow up/questions/discussion thread

Homework

Week 2 – DATA COLLECTION AND ANALYSIS

Collecting data – the how, the why, the what now?

Monday

Conversion rates

Wednesday

Setting your Marketing budget

Collect the impression, purchase and read through data

Tracking income

Comparing income and spend

Friday

Homework

Week 3 – AD MANAGEMENT AND TWEAKING

Monday

Drilling down on keywords

Bids – when to increase, when to pause on specific keywords

What not to do

Wednesday

Continually testing

Data FROM long-running ads

When to pause/terminate/reevaluate entire campaigns

Friday

Homework

Prestozon Setup and Automation

Questions / Discussion

Week 4 – MAKING THEM WORK IN DIFFERENT SITUATIONS – RUNNING CONTINUOUSLY, FOR LAUNCH, PROMOTIONS, BACKLIST AND MORE!

Monday

Price points / series starters / backmatter / read through

Wednesday

How to capitalize off AMS ads during launch

How to capitalize off AMS ads during promotions (99cent sales)

How to capitalize off your backlist using AMS ads

How to capitalize off boxed sets using AMS ads

How to capitalize off freebies using AMS ads

Testing

Increasing conversion

Friday

PDI ads –

How to set up

Good practice

Good bids

Data Evaluation

Wrap up

Cost: $349

ON DEMAND

SIGN UP NOW to get immediate access to the workshop your friends are talking about.

Bring your A-game to take your writing career to the next level!

A USA Today bestselling author, Elana writes young adult and adult contemporary romance. She lives in Utah, where she teaches elementary school, taxis her daughter to dance several times a week, and eats a lot of peanut butter M&Ms while writing. Elana also writes under the pen name Liz Isaacson, where she’s achieved multiple #1 bestsellers on Amazon, Nook, and she hit the USA Today bestseller list as a solo author/title. Elana has been teaching professionally for 18 years and has been a regular speaker and teacher at conferences nationwide since 2009. Find out more at www.elanajohnson.com or www.lizisaacson.com.

Bonnie leads Finding Your Indie where she's taught online courses to hundreds of  authors in areas of business planning, newsletter management, drip campaigns, media kits, and more. Multiple conferences and teaching for local chapters has given her the in-person edge. She also does consult work as well as newsletter management through MyAuthorNews.com. For fun, she teaches others how to be virtual assistants.