If you’re trying to add a user to your AMS account, then you’re already aware of what AMS stands for – Amazon Marketing Services – just in case you didn’t know. 😉
Well, if you’re adding a user, then it’s probably because you’re working with someone to make your ads better! And that is SMART. Good for you.
Managing ads isn’t always the easiest and when you hire someone to help you out, you’re taking back time to work on the rest of your business.
Okay, enough, let’s get to it.
First, you’ll want to make sure you have an account set up at advertising.amazon.com.
This account is free but it is also usually attached to your KDP account. In fact, if it’s not connected to your KDP account, it’s not an AMS account. It’s more than likely an Amazon Advantage account and that’s an entirely different beast.
What you’re looking for is your AMS account.
You’ll sign into your account and go to the dashboard.
Way down at the bottom left hand corner, you’ll see the settings cog.
Click the cog!
Then click Access and Settings.
Access and settings will bring you here to this page. You’ll see the button shown below for inviting a user.
This new box will show up. It looks something like this.
Before you start adding all the people in your contact list, let’s go over what each role is.
First, for all of the roles, you’ll need a user name and email. Like for me, you’ll use my name – Bonnie and then you’d put in the email address I give you (if we’re in a partnership for ad management).
But then what do you pick?
Well, let’s look them over.
What Is The Admin Access Level?
The Admin position in AMS is a great role to put your ad manager in. I prefer admin but editor works as well, too. Admin is better because I manage so many ad accounts, when I’m account admin, I can put the name of the client on the account which makes it easier when I’m clicking between accounts. But Editor works. That’s below.
Also, note, the admin might have the ability to change the payment settings, but they can’t actually see what the payment settings are. They can add and remove users which can be a good thing. We had a client get locked out of her AMS account because of an ex-husband thing and she reached out to us with her new account (LONG story) and we were able to add her as admin to her old account so she could get the access she needed for her KDP account. I told you it was convoluted!
The next access level is the Editor
The editor, again, is acceptable to put your ad manager on. It’s save and secure and they have all of the things they need access to. Sometimes the reporting works in this one and sometimes it doesn’t (for downloading and uploading to Author Helper Suite). However, if that’s the case, it can be addressed when it happens.
The last access level that is pretty impotent, is the viewer.
This access level is good for someone just peeking over your information to give you direct suggestions – this might be like a consultation or an ads person telling you what they think you should do. This is sometimes covered in one of our brand audits or brand consultations, definitely covered in the ad strategy consultation (these are RARE).
Want to know something awesome, though?
If you click the customize access button, on the lower left corner of that box, you’ll see something comforting!
Even with all of those options that tell you what they can do, you can still select to give them access or not. So if you don’t like any of the defaults that Admin, Editor, or Viewer has, then you can select your own for your ad manager or person you’re giving access to.
Pretty neat, right?
If you’re here, but you’re looking instead for how to remove a user, check out that article here.